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Mass DOT Reminds Drivers To “Scan The Streets For Wheels And Feet”

Aug 05, 2017 05:47AM ● By Theresa Gilman

Scan the Street for Wheels and Feet

(Editor's Note: the following information was provided by the Massachusetts RMV.)

This summer, MassDOT is launching a campaign to promote pedestrian and bicycle safety. This initiative seeks to help reduce the number of motor vehicle crashes involving pedestrian and cyclists, by reminding motorists, pedestrians, and cyclists to “Scan the Street for Wheels and Feet.”

Although Massachusetts has experienced a decline in overall motor vehicle fatalities and injuries during the past eight years, the fatalities and injuries involving people walking and cycling actually increased.

As part of the campaign, signs have been posted around Boston reminding travelers to “Scan the Street for Wheels and Feet.” The signs incorporate strategic messaging and colors, and are currently located in some of the city’s most traffic-heavy areas.

MassDOT is pleased to work collaboratively on this public safety initiative with the Massachusetts Executive Office of Public Safety and Security, the Massachusetts Department of Public Health, Boston Vision Zero, Walk Boston, MassBike, and the Safe Roads Alliance.

We are all excited and hopeful at the impact we are going to make on reducing motor vehicle crashes involving pedestrians and cyclists. We all play an important role in keeping our roads safe. Please do your part and "Scan the Street for Wheels and Feet."


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