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Dracut Student Presents New Product Design At WNEU's 2nd Annual Product Innovation Showcase

Jan 06, 2017 10:54AM ● By Theresa Gilman

Pictured, Team IllumiBar: Kyle Fitzgerald, Klan Downes, Amanda Feliciano, Nicholas Frost, Danielle Fox, and Noel Espinosa.

(Editor's Note: this content was provided by Western New England University.)

SPRINGFIELD, MA -- Kyle C. Fitzgerald of Dracut, majoring in Mechanical Engineering, is among more than 100 students who presented their Product Development and Innovation projects at the Product Innovation Showcase held in Rivers Memorial Hall on the University campus.

The Product Innovation Showcase is the culmination of a co-curricular course where entrepreneurial teams of Engineering and Business students collaborate for a full semester to turn new product ideas into marketable products, some of which could potentially receive patents. Engineering students develop a functional prototype and Business students develop the business plan. The format of the event is a competition where VIP visitors are given $1 million "Western New England University dollars" to invest in the product innovation that demonstrates the most commercial viability.

Fitzgerald's project is entitled IllumiBar, a new brake light system to alert drivers. 

Western New England University is a private, independent, coeducational institution founded in 1919. Located on an attractive 215-acre suburban campus in Springfield, Massachusetts, Western New England serves 3,830 students, including 2,580 full-time undergraduate students. Undergraduate, graduate, and professional programs are offered through Colleges of Arts and Sciences, Business, Engineering, Pharmacy, and the School of Law.
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